These studies are the most comprehensive and authoritative studies on dealership workforce trends. They are a collection and analysis of compensation, retention, turnover, benefits and demographics data. Participation is free and for NADA members only. Participation is key to the success of the study, so please consider enrolling today.

Deadline

New car and new truck dealers should complete both the questionnaire and payroll template by March 29, 2024.

Participation (Two Components):

1. Online questionnaire on benefits, hiring, training, bonuses, schedules and more.
2. Payroll template: enter employee salary data. All data is confidential. No personal or dealer-identifiable data is shared or reported.

For Your Participation, You’ll Receive:

1. Custom Comparison Report
   How your dealership compares — your data vs. peer group of data.
2. National & Regional Trends
   2024 NADA & ATD national & regional trends in compensation, benefits and retention report: A summary and analysis of all participants’ collective data that are broken down by sales volume, luxury and non-luxury, and regionally.
3. Online Database Search Tool
   Custom search 60+ positions for compensation and tenure data, filtered by state, brand, sales volume, luxury or non-luxury, zip code radius and more. One year access. Visit https://www.youtube.com/watch?v=ZmoUa_TT4hU for a demo of the tool. 

If you have any questions, please contact Joe Fleming at workforcestudy@nada.org or (703) 448-5891.