We proudly welcome Dealer Merchant Services (DMS) as our Diamond Level Partner for credit card processing and compliant credit card surcharging solutions.

As you know, rising credit card processing fees continue to impact profitability across our industry. DMS offers an effective and fully compliant way to manage those costs through modern surcharging programs — allowing your dealership to pass credit card fees to customers or provide you with the most cost-effective traditional processing.

Why This Partnership Matters

Dealer Merchant Services

• 100% compliant surcharge program, compliant with card brand, state and federal guidelines.
• Successfully launched 1,000 dealerships, more than any other company in the country.
• Endorsed by 15 state associations.
• Integration with CDK, Dealertrack, Dominion and more to come! 
• Automotive-focused experts with more than 400 years of combined auto dealership experience — DMS only works with car and truck dealers.
• Delivers white glove launches and concierge-type service.
• Utilizes a proprietary solution to help dealers save up to 75% of their credit card processing fees without disrupting CSI — they have saved dealers more than $59 million since January 2022! And the ticker is running!

Next Steps

DMS offers a complimentary savings analysis to all NHADA members. This no-obligation review can arm you with the data needed to make great decisions about your credit card processing and surcharging.