NADA Show has long been known as the place where the auto retail industry comes together to learn, network and discover new solutions. In 2026, we’re raising the bar even higher with fresh programming, a reimagined schedule and more opportunities to engage.

Here’s what’s new:

A Midweek Show

We’re shifting to a new Tuesday-Friday schedule. That means easier travel, fewer weekend conflicts and more time to focus on what matters most: your dealership’s future.

An Expanded Expo

The hub for innovation just leveled up. With the expansion of the North Hall, the 2026 NADA Expo will deliver our biggest marketplace yet — 600+ exhibitors, thousands of solutions and endless opportunities you can’t afford to miss.

Product Demo Stage

Looking for the newest ideas and innovations? Get a front-row seat as exhibitors take the stage to showcase the products, technologies and solutions shaping your dealership’s future. These fast-paced demos deliver fresh ideas and real insights in under 15 minutes. From AI to EV to digital retailing, meet the innovators behind the solutions and see what’s new, what’s next — and what’s built to boost your bottom line.

Super Sessions on Emerging Topics

In 2026, there are two Super Sessions — deep-dive workshops on the most pressing issues facing dealerships — you won’t want to miss. On Day 1, we’ll explore whether artificial intelligence is a disruptive threat or the ultimate competitive advantage for modern dealerships. We’ll wrap up the show with a discussion on what’s next in vehicle sales and the changing landscape of automotive retail.

And there’s so much more! Whether you’re looking to sharpen your operations, explore new technologies or expand your network, NADA Show 2026 will deliver the tools and insights you need to shift into high gear.