Pub. 1 2019 Issue 4

NHADA Communications Office Extends Services Offered, Adds Drone CHANDLER IVES CREATIVE DIRECTOR Bronze Partner Craig Jewett Jewett Construction specializes in cost-effective, architecturally pleasing, ground-up dealerships, additions, renovations, and manufactures’ upgrades. Visit our website to view our past work www.JewettConstruction.com For more information please contact Craig Jewett at 603-396-3208 or cjewett@jewettconstruction.com . T he NHADA is your voice at the state house and your solution center for select industry-specific services. Our members have maintained com- petitive healthcare costs through our insurance offerings and have kept their team safe through the Workers’ Compensation Trust. Our membership has a new opportunity to enhance their digital presence through the NHADA creative team, which is now equipped with a DJI Mavic 2 Pro Drone. The drone will be used internally to better cover our annual events and produce more engaging content for our online plat- forms. If you are a member, this is something we can put to work for you and your motor vehicle business. The drone is only part of our equipment fleet; when combined with our cameras, stabilizers, lights, and microphones, we have everything we need to create an impactful visual story. From property/inventory flyovers to interviews and office walkthroughs, we do it all. Implementing video into your content marketing strategy is an absolute must today. Some marketers make it their top priority. Let’s face it, if you’re trying to show the world your inventory, a drone fly over is much more enticing than a static picture. Today, it’s all about “stopping the scroll.” Yes, I’m talking about your thumb when you are on Facebook, Insta- gram, Twitter, and so on. Something that moves, such as a video, has proven to be an effective attention grabber, and the good news is that this trend isn’t slowing down anytime soon. In the last two years, mobile video usage has increased by nearly 10 million daily viewing minutes (Kleiner Perkins, 2018). Ready to get started? Please visit nhada.com/drone to get a quote for your video project. After filling out a brief form that helps us learn your goals, we’ll be in touch to schedule your official shoot date. P.S. By using just the word “video” in an email subject line, open rates are boosted by 19 percent and click-through rates by 65 percent (Invodo). Bronze Partner Gordon Wisbach Jewett Construction Design build and construction management services GW Marketing Services Automotive dealership broker and consultant One of the northeast's largest volume brokers GW Marketing Services is a most-respected dealership brokerage service with the highest loyalty rating for repeat business. For over 40 years, we have provided hundreds of clients with brokerage services, dealership business appraisals, market consolidation support, acquisition or sale strategy, litigation and mediation support, and consulting services. For more information please contact Gordon Wisbach at 508-395-2500 or Gordon@gwmarketingservices.com. D R I V E 10