Pub. 1 2019 Issue 1

Letter To Association NewMembers A new look and feel T he NHADA communica- tions team lead by our Creative Director, Chan- dler Ives, has been busily preparing a new look for both the print and online communica- tions. I am really pleased with the new look and feel to Drive: NH . The emails have already been revamped and the website is nearing completion. The look and delivery methods may have changed but the content–rich information remains the same. The Drive: NH NHADA took the bold step of farm- ing out our print publication to a respected third-party company, The newsLINK Group, which publishes the periodicals for many state auto associations. Nearly all of the content will still be created by NHADA staff, members and partners. This move saves NHADA money and lowers the advertising rates for our business partners. As I’m sure you’ll agree, this newer modern feel looks great. The publication will also be available online in the form of a blog. Digital actions Chandler Ives has been busy re-working NHADA.com , which will have a much different look and feel. Embracing responsive design, users will have a much better experience on our website regardless of the device they are on. Aside from the look and feel, concise messaging will reinforce our mission and an invig- orated search capability will allow users to quickly find what they are looking for. Once we are ready to launch, we’ll let you know. We’ll also be putting in place new measures to enhance our presence on social media through scheduling of posts and encouraging NHADA staff and members to provide content. What you don’t see … Will help you. The communications team has also introduced a new piece of software (HubSpot) which will serve as a marketing tool and a sales CRM. This give us a much more robust system to send out mass emails, track analytics, user engagement and more. With HubSpot, we can better track analytics and monitor how users and prospects are behaving on the website, which allows us to create a more personalized user experience. Dan O’Brien Kia of North Hampton 137 Lafayette Road North Hampton, NH 03862 Phone: (603) 758-3180 Owner: Dan O’Brien Dan O’Brien Subaru 152 Charlestown Road Claremont, NH 03743 Phone (603) 542-9966 Owner: Dan O’Brien Truck Camper Warehouse Inc. 6 Lyman Way West Chesterfield, NH 03466 Phone: (603) 256-6655 Owners: William & Ryan Penney G & A Automotive LLC 10 Breezy Hill Road Bradford, NH 03221 Phone: (603) 938-5545 Owners: Amy Fortune & Gary Hampson Cliff's Auto Body & Repair, LLC 75 Webster Street Jaffrey, NH 03452 Phone (603) 532-6260 Owner: Steven Gauthier PETER MCNAMARA PRESIDENT, NHADA AND AFFILIATES EXECUTIVE DIRECTOR, NEW HAMPSHIRE AUTOMOTIVE EDUCATION FOUNDATION D R I V E 2