According to the 2023 Membership Marketing Benchmark report by Marketing General Incorporated, two of the top three reasons companies join a trade association are to network with others in the field and learn best practices in their industry. This holds true for NHADA; we have long hosted several annual events and fundraisers and continue to provide an environment for automotive professionals to learn best practices.

A boom in online learning material followed the pandemic, and learners have grown accustomed to accessing courses virtually in addition to attending them in person. To meet this demand, NHADA offers recorded versions of our webinars available “on-demand.” Recently, we have expanded upon this and will be offering our members access to our “NHADA Academy.” Some of the first courses and curriculums available on the new platform will include OSHA-required safety training specific to the automotive industry. For more information on this platform, please turn to page 9.

The decision to invest in a new learning management system was motivated by our three-year strategic plan. Amongst several other bullet points, workforce support and advocacy, to name a few, include education and training. We are committed to making professional development content accessible and will leverage our partnerships to create new material.