In 2004, brothers Scott and Sean Mullin were looking for a way to turn their shared passion for motorcycle riding and racing into an honest living. At the time, Sean was working in outside sales, and Scott was finishing up his degree at the University of New Hampshire (UNH), where Sean had also studied. In one of Scott’s senior classes, he entered the Holloway Prize competition — a contest for the best new business plan — and ended up winning first prize and seed money! Around the same time, their father, George, had been looking for a business to buy, hoping to fulfill his lifelong dream of running a family-owned company. When he came across a listing for Jon’s Cycle Barn in Wilton, the timing felt right and a conversation with the owner soon turned into a deal that would launch the family’s next chapter, opening the doors to Souhegan Valley Motorsports (SVM) in June of 2005.